Overview
- County or Region: United States
- Industry: Marketing/ Advertising
- Customer Profile:
Brown Bag Marketing is a full service marketing firm. The Atlanta based firm is
making their mark providing a smart, practical, no-nonsense approach to marketing.
The Brown Bag team consists of business professionals with senior marketing and
creative backgrounds and both client- and agency-side experience.
- Business Situation:
At the request of one of their largest clients, Brown Bag needed to design, develop,
and implement a comprehensive Web site solution that could integrate a rebate request
Web site with external Services.
- Solution:
Innovative Architects leveraged leading Microsoft technologies including C# .NET,
.NET Web Services, and SQL Server to implement a messaging-based solution that exposed
updated rebate information.
- Benefits:
• Increased Internal efficiency, speed, and accuracy
• Secure Electronic Connections with 3rd Parties
• More Flexibility and Faster Rollout
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Case Study
- Situation
Brown Bag was approached by one of their largest customers to help design, develop,
and implement a comprehensive Web site solution. The Northeast based pharmaceutical
company wanted Brown Bag to develop a rebate processing system that could integrate
a rebate request Web site with external services including check printing and account
reconciliation.
Because the new system would encompass multiple file formats and transport protocols,
Brown Bag needed a solution that could provide updated rebate status information
throughout the process, from consumer submission to cashed check.
- Solution
With the help of Innovative Architects, Brown Bag leveraged leading Microsoft technologies
including C# .NET 2.0, .NET Web Services and SQL Server 2005 to implement a robust
messaging-based solution with Web services exposing updated rebate information on
request.
Utilizing SQL Server as a central messaging and data store, this solution provides
Brown Bag with detailed tracking throughout the rebate process as well as detailed
customer account information for the customer service team.
- Benefits
By moving to the new Microsoft platform, Brown Bag has been able to meet their client’s
needs more effectively, while increasing internal efficiency, speed, and accuracy.
Utilizing Microsoft monitoring tools enabled all pertinent client information to
be stored in a centralized database with less monitoring requirements. Other benefits
made possible by the new system include:
Secure Electronic Connections with 3rd Parties
Creating XML schemas for exchanging sensitive information with third parties helped
Brown Bag eliminate one of the biggest bottlenecks in processing rebates. The firm
can now file rebates electronically which helps speed up the process and cut costs.
These benefits translate into improved customer service and bigger savings for consumers
as well.
More Flexibility and Faster Rollout
Today, the Brown Bag team is better able to support their client’s fast-changing
business needs by rolling out new features and upgrades with minimal disruptions.
In addition, the Microsoft based platform will integrate with other technologies
needed to support future account growth like external portals, advanced ad-hoc reporting,
and electronic commerce.
- Benefits
• Microsoft Office
• Microsoft Windows Server
• Microsoft SQL Server
• Microsoft SQL Server Analysis Services
• Microsoft SQL Server Reporting Services
• Microsoft Integration Services
• Microsoft Visual Studio
• Microsoft Windows SharePoint Services
• Microsoft .Net Framework
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