RHO
Microsoft® CRM 3.0
RHO was founded in 1984 to provide biostatistical and data management services for
clinical research. Eleven years later, RHO implemented their proprietary clinical
data management system designed to ensure quality during each step of the process.
In 2001, RHO began work on their first FDA submission and was accepted for review
100 percent. Then, in 2002, they began their first adaptive design trial on two
types of staph infections in premature babies in which their early adoption of adaptive
design positioned them as industry leaders with a world-class biostatistical group.
A year later RHO initiates work on their first international trial dedicated to
increasing understanding of factors that regulate development of immune intolerance
as part of the Hemophilia Inhibitor Genetics Study. In 2004, RHO started implementing
CDISC standards in submission deliverables and by using their industry-leading CDISC
tools, they provided better efficiencies to their clients. Then, in 2008, the National
Institute of Allergy and Infectious Diseases awarded RHO a 6-year contract to provide
biostatistical, data management, and safety services for the Immune Tolerance Network
(ITN) and the Asthma and Allergic Diseases Cooperative Research Centers (AADCRC).
“Microsoft® CRM 3.0 allows a company’s sales and marketing team to track
every customer interaction from the familiar Outlook interface.”
– Dan Michaels, Innovative Architects
Overview
- County or Region: United States
- Industry: Scientific Research/ Data Management
- Customer Profile:
Rho, Inc. provides the pharmaceutical and biotechnology industries with a wide variety
of clinical data processing, analysis and reporting services. Handling everything
from design to implementation and submission, Rho manages individual projects and
full program development, offering support in such areas as biostatistics, clinical
data management, statistical programming, software development, and quality assurance,
among many others.
- Business Situation:
RHO wanted to manage marketing and sales campaigns more effectively, analyze campaign
results more efficiently, and tie those results to return on investment.
- Solution:
With the help of Innovative Architects, RHO deployed a customized Microsoft Dynamics
CRM 3.0 Professional Edition. This integration allowed employees to access Microsoft
CRM capabilities from Outlook’s familiar interface.
- Benefits:
• Up-to-date customer information, accessible companywide
• Easy integration with Microsoft Outlook.
• Increased pipeline and forecast accuracy.
• Powerful reporting and analysis tools via SQL Reporting Services
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Case Study
- Situation
Rho wanted to manage marketing and sales campaigns more effectively, analyze campaign
results more efficiently, and tie those results to return on investment (ROI). Rho
also wanted a versatile CRM solution that could be quickly implemented, cost-efficient,
as well as easy to use and manage. Microsoft® CRM 3.0 delivers a flexible solution
that integrates with Rho’s existing investments in Microsoft® technologies.
- Solution
Rho sought the expertise of Microsoft® Gold Certified Partner Innovative Architects
for assistance deploying its solution of Microsoft® Dynamics CRM 3.0 Professional
Edition. Innovative Architects provides complete enterprise business solutions that
enable companies to use technology investments to optimize business performance.
Working with Innovative Architects, Rho completed a customized deployment of Microsoft®
CRM 3.0. The flexibility of the application has given the company’s sales
team the ability to access customer information easily, share data across the organization,
analyze sales and market trends, and boost its sales and service initiatives.
With Microsoft® CRM 3.0, Rho has tight integration between Microsoft® CRM and Outlook
allowing employees to easily access Microsoft® CRM capabilities from the familiar
Outlook interface. Additionally, the marketing and business development staff can
track every touch, whether by e-mail, phone, or direct mail.
- Benefits
• Up-to-date customer information, accessible companywide
• Easy integration with Microsoft® Outlook
• Increased pipeline and forecast accuracy
• Powerful reporting and analysis tools via SQL Reporting Services
- Software and Services
• Microsoft Office System
• Microsoft Windows Server System
• Microsoft SQL Server
• Microsoft dynamics CRM 3.0
• Innovative Architects LLC
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