Putting Content First When Designing for UX

Don't let your IT developers get blinded by design so much that they forget about the most important element of your site

It has been almost two decades since Bill Gates first used the phrase “Content is king.” Nevertheless, his words still ring true. Content includes all the elements found on a webpage, including everything from videos, images and sound effects to copy and advertisements.

What is key for developers to remember, however, is that the content you're providing your users must be beneficial and add to the site rather than distract and detract from it.

It's easy to overlook content in favor of the overall page design and user experience. This can lead developers to obsessing over how a page looks rather than worrying about the quality of content they are providing site visitors.

Here are four reasons why the IT developers at Innovative Architects say you should take care to provide your visitors with quality content in your UX design:

1. Design May Entice, but Content Keeps Them Coming Back

Chances are, users who find your website will be encouraged to do so because of the professional look that the site projects. That said, it's just as likely that the visitors who begin to interact with your website will do so because of the quality of the content found there. Without quality content, they're likely to click off quickly.

2. Content Drives Design Interaction

Good content has the ability to drive how your visitors will feel about your website. For the average user, these feeling can change from second to second. Taking time to carefully consider the design of your content will allow you to better control how your visitors respond to your website. Providing clean, concise and quality content will leave your visitors with a positive exchange.

3. Content has the Power to Change Design

Altering the design of your website without giving thought to your content can lead to disaster. Content that is an afterthought has a higher likelihood of being pushed aside by graphics or other visuals on the page. It is important to design each page in a way that works both for user experience and for showcasing the quality content you plan on providing users.

4. Putting Content First Makes Websites Mobile-Friendly

When it comes to responsive website design, two schools of thought are content-first and mobile-first design. Although many people feel that you should choose one over the other, in reality the two should be used in conjunction. A content-first design helps determine the breakpoints for responsive design, whereas using a mobile-first design alone can leave websites with an unnatural feeling due to constraints on screen size. If you push your content aside and insert it later, chances are you'll be forced to redesign some elements to ensure the content isn't cut off or damaged in any way.

It can take a lot of work to set up your website in such a way that you balance both user design and the content found there. Both aspects are vitally important to the overall success of your website.

For more information and tips on balancing your website's content and design, contact Innovative Architects and let one of our IT solutions experts help you. You can also browse our blog and knowledge center for additional research and resources.