Brown Bag Marketing

Microsoft based technology writes no-nonsense prescription for Web based rebate processing

Brownbag Marketing opened in 2002 with only a few clients and employees. Since then, they have been consistently growing and were recognized by the Atlanta Business Chronicle in 2007 as one of the top 25 marketing firms in Metro Atlanta.

“The flexible integration capabilities of the Microsoft platform enabled us to deliver an end-to-end rebate processing system designed to adapt and grow with our client’s changing needs.”

- Douglas H. Brown, President, Brown Bag Marketing


  • County or Region: United States
  • Industry: Marketing/ Advertising
  • Customer Profile:
    Brown Bag Marketing is a full service marketing firm. The Atlanta based firm is making their mark providing a smart, practical, no-nonsense approach to marketing. The Brown Bag team consists of business professionals with senior marketing and creative backgrounds and both client- and agency-side experience.
  • Business Situation:
    At the request of one of their largest clients, Brown Bag needed to design, develop, and implement a comprehensive Web site solution that could integrate a rebate request Web site with external Services.
  • Solution:
    Innovative Architects leveraged leading Microsoft technologies including C# .NET, .NET Web Services, and SQL Server to implement a messaging-based solution that exposed updated rebate information.
  • Benefits:
    • Increased Internal efficiency, speed, and accuracy
    • Secure Electronic Connections with 3rd Parties
    • More Flexibility and Faster Rollout

Case Study

  • Situation
    Brown Bag was approached by one of their largest customers to help design, develop, and implement a comprehensive Web site solution. The Northeast based pharmaceutical company wanted Brown Bag to develop a rebate processing system that could integrate a rebate request Web site with external services including check printing and account reconciliation.
    Because the new system would encompass multiple file formats and transport protocols, Brown Bag needed a solution that could provide updated rebate status information throughout the process, from consumer submission to cashed check.
  • Solution
    With the help of Innovative Architects, Brown Bag leveraged leading Microsoft technologies including C# .NET 2.0, .NET Web Services and SQL Server 2005 to implement a robust messaging-based solution with Web services exposing updated rebate information on request.
    Utilizing SQL Server as a central messaging and data store, this solution provides Brown Bag with detailed tracking throughout the rebate process as well as detailed customer account information for the customer service team.
  • Benefits
    By moving to the new Microsoft platform, Brown Bag has been able to meet their client’s needs more effectively, while increasing internal efficiency, speed, and accuracy. Utilizing Microsoft monitoring tools enabled all pertinent client information to be stored in a centralized database with less monitoring requirements. Other benefits made possible by the new system include:

    Secure Electronic Connections with 3rd Parties
    Creating XML schemas for exchanging sensitive information with third parties helped Brown Bag eliminate one of the biggest bottlenecks in processing rebates. The firm can now file rebates electronically which helps speed up the process and cut costs. These benefits translate into improved customer service and bigger savings for consumers as well.

    More Flexibility and Faster Rollout
    Today, the Brown Bag team is better able to support their client’s fast-changing business needs by rolling out new features and upgrades with minimal disruptions. In addition, the Microsoft based platform will integrate with other technologies needed to support future account growth like external portals, advanced ad-hoc reporting, and electronic commerce.
  • Benefits
    • Microsoft Office
    • Microsoft Windows Server
    • Microsoft SQL Server
    • Microsoft SQL Server Analysis Services
    • Microsoft SQL Server Reporting Services
    • Microsoft Integration Services
    • Microsoft Visual Studio
    • Microsoft Windows SharePoint Services
    • Microsoft .Net Framework