RHO

Microsoft® CRM 3.0

RHO was founded in 1984 to provide biostatistical and data management services for clinical research. Eleven years later, RHO implemented their proprietary clinical data management system designed to ensure quality during each step of the process. In 2001, RHO began work on their first FDA submission and was accepted for review 100 percent. Then, in 2002, they began their first adaptive design trial on two types of staph infections in premature babies in which their early adoption of adaptive design positioned them as industry leaders with a world-class biostatistical group. A year later RHO initiates work on their first international trial dedicated to increasing understanding of factors that regulate development of immune intolerance as part of the Hemophilia Inhibitor Genetics Study. In 2004, RHO started implementing CDISC standards in submission deliverables and by using their industry-leading CDISC tools, they provided better efficiencies to their clients. Then, in 2008, the National Institute of Allergy and Infectious Diseases awarded RHO a 6-year contract to provide biostatistical, data management, and safety services for the Immune Tolerance Network (ITN) and the Asthma and Allergic Diseases Cooperative Research Centers (AADCRC).

“Microsoft® CRM 3.0 allows a company’s sales and marketing team to track every customer interaction from the familiar Outlook interface.”

– Dan Michaels, Innovative Architects

Overview

  • County or Region: United States
  • Industry: Scientific Research/ Data Management
  • Customer Profile:
    Rho, Inc. provides the pharmaceutical and biotechnology industries with a wide variety of clinical data processing, analysis and reporting services. Handling everything from design to implementation and submission, Rho manages individual projects and full program development, offering support in such areas as biostatistics, clinical data management, statistical programming, software development, and quality assurance, among many others.
  • Business Situation:
    RHO wanted to manage marketing and sales campaigns more effectively, analyze campaign results more efficiently, and tie those results to return on investment.
  • Solution:
    With the help of Innovative Architects, RHO deployed a customized Microsoft Dynamics CRM 3.0 Professional Edition. This integration allowed employees to access Microsoft CRM capabilities from Outlook’s familiar interface.
  • Benefits:
    • Up-to-date customer information, accessible companywide
    • Easy integration with Microsoft Outlook.
    • Increased pipeline and forecast accuracy.
    • Powerful reporting and analysis tools via SQL Reporting Services

Case Study

  • Situation
    Rho wanted to manage marketing and sales campaigns more effectively, analyze campaign results more efficiently, and tie those results to return on investment (ROI). Rho also wanted a versatile CRM solution that could be quickly implemented, cost-efficient, as well as easy to use and manage. Microsoft® CRM 3.0 delivers a flexible solution that integrates with Rho’s existing investments in Microsoft® technologies.
  • Solution
    Rho sought the expertise of Microsoft® Gold Certified Partner Innovative Architects for assistance deploying its solution of Microsoft® Dynamics CRM 3.0 Professional Edition. Innovative Architects provides complete enterprise business solutions that enable companies to use technology investments to optimize business performance.

    Working with Innovative Architects, Rho completed a customized deployment of Microsoft® CRM 3.0. The flexibility of the application has given the company’s sales team the ability to access customer information easily, share data across the organization, analyze sales and market trends, and boost its sales and service initiatives.

    With Microsoft® CRM 3.0, Rho has tight integration between Microsoft® CRM and Outlook allowing employees to easily access Microsoft® CRM capabilities from the familiar Outlook interface. Additionally, the marketing and business development staff can track every touch, whether by e-mail, phone, or direct mail.
  • Benefits
    • Up-to-date customer information, accessible companywide
    • Easy integration with Microsoft® Outlook
    • Increased pipeline and forecast accuracy
    • Powerful reporting and analysis tools via SQL Reporting Services
  • Software and Services
    • Microsoft Office System
    • Microsoft Windows Server System
    • Microsoft SQL Server
    • Microsoft dynamics CRM 3.0
    • Innovative Architects LLC