No One Does UX Better Than IA


An improved user experience creates stronger customer loyalty, higher retention rates, and increases worker productivity.

Here are IA we understand the importance creating a quality user experience that drives adoption and utilization. A good user experience is vital to staying ahead of the competition. Whether you’re improving an existing product or creating a new one, IA has the tools and experience to deliver a superior result that exhibits excellence in the seven keys areas that comprise a good user experience: Usefulness, Desirability, Usability, Value, Accessibility, Credibility, and Findability.

Client Work

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User Experience and Branding Consulting

Using user interviews and subject matter experts, we will gather an in-depth understanding of the product and processes involved. Key tasks will be optimized and the product navigation and hierarchy will be constructed to ensure straightforward user paths to accomplish their tasks. At the completion of the UX design process, development will be ready to commence with no questions remaining – a fully tested and approved page-layout, navigation, and style guide will be ready to be handed off to the developers - and no one does development better than IA.

IA knows Information Architecture

Here at IA we’ve worked on hundreds of products and can quickly grasp the structure and content of an existing product, and identify ways to restructure to improve the value and ease of use.

IA knows Interaction Design

We’ll apply the results of the latest research and trends to create page layouts and navigations that will be straight forward and intuitive for users while keeping up with modern best practices.

IA knows Usability Engineering.

Whether you’re looking to understand the weaknesses of your current product or gain an edge over your competitors, IA has what you need. We can conduct large and small scale user tests in settings from a full usability lab to remotely on users’ home computers. We understand the principles of usability and keep up to date with modern research to ensure that you get the best analysis and outcome possible.

IA knows Visual Design

With our own in-house graphic and interface designers, we’ve worked on all facets of visual design – from completely rebranding a company, to giving web sites or products a modern face-lift, to defining an exact style guide to create a consistent look and feel throughout your product.



View our Design & UX portfolio